Brazil And Its Digital World. Why Brazil Is Winning?

Brazil and its social media industry.

Instagram’s Reels feature was first launched in Brazil.

Twitter’s Fleets feature was first launched in Brazil. Currently, Twitter is testing its co-fleets feature in Brazil.

Whatsapp Pay was launched in Brazil.

Whatsapp rolled out another feature named “Search The Web” in Brazil on 3rd August 2020.

For the last 2 to 3 years Brazil served as the testing area for most of the social media platforms.

Whenever a platform introduces a new feature in this app, before launching anywhere across the world, it tries and tests it in Brazil.

But Why Brazil?

In this story, we will discuss the most important reason what makes Brazil different from any other country and the testing market for major leading social media platforms.

The prime reason is Digital and Social Media Penetration in Brazil.

Media usage is the sum of information and entertainment media taken in by an individual or group.

Penetration rates are the most basic measure of media usage.

Media penetration, or reach, indicates the share of individuals in a country, region, or group that uses a medium.

Once penetration has been established, media usage is measured by the time individuals spend with a medium within a certain period.

Facts Of Digital And Social Media Penetration In Brazil

• Internet penetration has reached 70% in Brazil, above the global average of 57%. More than 149 million out of the country’s nearly 212 million inhabitants are internet users.
• 85% of internet users in Brazil browse the web every day.
• Brazilians spend a total of 9h 29 min per day on the internet, way above the global average of 6h 42 min.
• 61% of all Brazilians access their social media accounts through mobile devices.
• There are 215.2 million mobile connections in Brazil, which represents a penetration of 102%.
• 81% of Brazilians aged 13 and above are active on social media, against 58% worldwide.
• Social media penetration is 66% in Brazil.
• Brazil ranks second in terms of hours spent on social media platforms each day: 3h 34 min.
• Brazilian internet users have an average of 9.4 social media accounts.
• 130 million Brazilians are on Facebook and 69 million are on Instagram.
• Brazil has the third-largest user base of Facebook in the world, the sixth-largest base of Twitter and the second-largest of Instagram.
• YouTube is another highly popular platform, and Brazil is currently its sixth-largest market. It reaches 63 % of the country’s population, and 44 % of internet users watch a YouTube video every day.

By looking into all the above facts and figures, we might have got an idea of Brazil’s success (Source: PagBrazil).

The Digital and social media penetration of Brazil is the prime reason why it is winning in the social media industry.

As a result of this, Brazil is serving as the testing market for all the new features of major social media companies.

Now after looking at all these stats, you might be curious about where does India stands in terms of Digital and Social media penetration.

Indian Digital Space

India has a mere 504 million active internet users out of 1.3 billion people, according to a joint study by the Internet and Mobile Association of India (IAMAI) and Nielsen.

Still, India continues to be the world’s second-largest internet market after China.

In the next few years, a lot more people gonna have active internet users as more than 900 million people are without an internet connection.

Digitally, India is the world’s most untapped market. Another interesting fact about Indian internet space is, India has more rural internet users as compared to urban internet users.

For the first time in 2019, rural users (277 million) outnumbered urban areas (227 million) by 10 percent. Thereby eliminating the digital divide that had existed earlier.

All these facts and figures just show how much potential India has to become the next superpower.

Conclusion

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